In Production!
I'm feelin' giddy about this already, can't wait to share with you guys. Our official first attempt at 2D. So Stanbic IBTC came calling for a viral video, where else could TBWA turn to? Yeah, they turned to us. I feel really humbled. Haven enjoyed a great relationship in the past it seem only natural for us landing this spot.
OK! It's a 3 part short skit on 'use card not cash' campaign. With very short time frame and sizeable workload we had to reinvent our 2D work flow (not like we've got one before now) to suit the timing. We couldn't follow our normal 3D production pipeline, so we were practically learning on our feet, R&D on a need-to-deliver-bases with constant changes in agency script as we record and rerecord voice over. The breakdown will be coming in 3 parts. First part will be script interpretation and character creation (illustrations). Second part, that's drawing out the various characters in Adobe Photoshop and Illustrator then importing files into Adobe Aftereffects. The third part will be an overview of animating this various characters and beautifully telling the story using lip syncing and AE's powerful animation tools. Altogether a beautiful experience -a whole lot learnt within a very short period of time. Big thanks TBWA!
What can I say? Stanbic IBTC ...moving us forward ;-)
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