Archive for August 2015

When everything that could possibly go wrong goes wrong, you're left with sheer bravado and undying will to deliver on promise -that's the spirit of a Lagos hustler.

I trust my folks at TBWA to push the extreme every time (we are getting better that way), this time we got a call from them late Friday night to deliver on multimedia creatives for LED display for the Spirit of Lagos Award night slated for the next Tuesday, within that space of time we came up with a script, recorded voice over, changed the script, re recorded, developed creatives, designed motion graphics, changed the script and you know the cycle goes on and on.

Unfortunately for us it was during the fuel scarcity period, the complex management had to shut down operations for the period, so I practically moved operations from our Lekki Phase 1 office to my home in Ajah.

As you know the show must go on.

We set up shop at home with just my iMac, DELL laptop, LaCie hard drive and over priced fuel from black market. Everything seems to be going on just fine I had conveniently converted my living space into a makeshift studio, worked round the weekend non-stop only for the agency to review on Monday morning. To my shock they came up with a truck load of corrections (which was expected) just then I realized they had developed and approved a design template for the show. Seriously? As if that wasn't enough we needed to collaborate better, sending files won't cut it so I was asked to come over to the mainland.

Cutting the long story short after a long review session at the agency we checked into a guest house in GRA Ikeja at about 11.30pm, about 2 minutes drive from the agency. 2 cups of neat coffee did the trick, worked all through the night moved back to the agency with just hours to start of show at Eko Hotels and Towers, Victoria Island. Everybody was on my neck, from the Creative Director to the Client Service Manager there was practically no breathing space. Alas 1 hour into the show just before the Award presentation I delivered, they sent files via Dropbox and that's how we saved the day.

Nobody cares about how you get stuff done, just get it done. You can take off to the moon after the madness, Ko kan aiye!

Written by Unknown

In my life, I've given a f** about

many people and many things.

I have also not given a f** about

many people and many things.

And those f**s I have not given

have made all the difference.

It's funny how we give a f** about people who don't give a f** and how we don't give a f** about people who actually give a f**. Picture this, you have this girlfriend who sees you as the center of her universe, you won't give a fuck about her, you know why? because you give two f**s about the one that treats you like trash. So my point, it's time you took stock of your f** giving.

People give way too many f**s to keep a job, to stay in love, to not be the unpopular in the group, to getting certain favors. You know what I say to that 'F it mehnnn'. The most annoying of all is how we give a f** because we want to keep a job. Yeah, I know. We've all been there at some point, and unfortunately some people will give that f** all their life, till their bosses stop giving a f** about them.

So this time I was consulting on a major show, I became selective in my f ** giving that I chose not to give a f** about this little guy (little in every sense of it) he reeks of insecurity, lacks character and a crying shame someone actually thought it was a great idea to place him in such a powerful position. He'd put people down by making them feel little like himself, at some point he made a mistake of over stepping. If I gave a f** probably in wanting to save face and like everyone zip it just because I have to keep a job (a contract job for that matter) I'd have to suck up to him. Naaaah, not me not in this life, I gave him a full dose of his BS** on a weekly basis till I left, of course I was close to the end of my contract and I didn't just see myself fitting well in the whole setup, you know -a viper pit where everyone snitches and butt lick. So at the appointed time I gave him a deserving 'Too-da-loo motherf**r'.

This post is inspired by Mark Manson’s “The subtle act of not giving a fuck”. Check it out here. Like Mark Manson said We all have a limited number of Fucks to give; pay attention to where and who you give them to.

To be continued... The F key got stuck due to the repetitive use of the word f**.

*No vulgar word was used in this post any similarity in meaning to any obscene word is purely coincidental.

Written by Unknown