Yes! Deloitte called
Not that I sat on my own minding my business and Deloitte called, I actually set some communication in motion and expected certain turn of event, but you know what? it did happen exactly how I imagined. I got the call.
The thrill isn’t so much of the huge payoff but the excitement of the 'chase' before the 'kill'. I must say, it was a huge payoff nonetheless. :)
In the course of our short but promising romance I stumbled on some interactive content from Deloitte New Zealand. That shit got me, it stopped me right in my tracks.
Apparently, recruiting talent in a number of fortune 500 companies now take a more creative twist. Deloitte has this ‘Will you fit into Deloitte’ gamified experience, which takes you through an interactive day-in-the-life experience of a Deloitte recruit, the idea is to see how well you fit into the culture and operations of Deloitte by putting you headlong in situations where you choose from a handful of options to make ‘timed’ decision, the beauty of the adventure is the non linear approach to storytelling and the possibilities of the various alternate endings.
That got me thinking. How about reinventing advertising? Yeah, thats one of the things we set out to do at Mode Media Lab. Instead of following the conventional linear storytelling, can we develop contents that entertain and delight; deepen engagement; drive conversions and ultimately generate leads for our beloved brands?
Enough said, back to the drawing board.
In the spirit of the season, see how well you fit into Deloitte here. You just might spend Christmas in Wellington, don’t forget to send me a postcard. LOL :)
Share your FIRST result here ;)
1 comments
I passed the honesty test, but i got food for a dead dog. Who does dat? A big FAIL.
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