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Here we are. With just a number of tweaks here and there we should be done with this in a couple of days. Animating with Aftereffects layers can be a pretty daunting task but I find it niftier than traditional cell animation though it lacks the fluidity of drawing frame by frame nevertheless, it gets the job done in no time.
After a careful study of the script from our darling agency (TBWA/Concept) we approached this viral video by defining the characters, establishing a particular look for each situation (environment), drawing out storyboard that shows the sequence of the story and finally recording voice over that best suits the various character then we set to bring everything to life on the computer.
This is a first for us in terms of animating in 2D as we mostly produce in 3D, its a challenge we've deliberately put off for so long but versatility in a number of media is always a plus and its just natural for us to take on the challenge at this time. This project most definitely paves the way for more studies in Aftereffect character animation, Stay tuned for a comprehensive breakdown of the shots.
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